Throwing in the towel for Startup Repeat

I’ll no longer be creating a new startup every month.  Put simply, I’ve run out of steam. This post will dive into the reasons why and recap everything I’ve learned from my 6 month journey.

I hate quitting.  I’m the guy that wears old clothes, reuses worn out belongings, and holds onto relationships too long.  I’ve always had an irrational infatuation with not giving up.  So, believe me when I say I did not make the decision to quit startup repeat lightly. When I started this journey, I thought I could consistently dedicate 20-30 hours a week to work on my side business.  And logistically, I probably could have.  What I didn’t account for was how much energy and willpower I would have left with after working 45 hours a week at my full-time day job.  When I get home at 6-7pm, the last thing I want to do is code and build more stuff.  I resorted to doing most of my project work on the weekends. I even tried working in the early hours of the morning.  But that extra energy/focus came at a price.  I’m stressed, burned out, and even looking into my project folder at the next thing is making me sick to my stomach with anxiety.  So I’m throwing in the towel on building something new each month. Frankly, one month is not enough time to build a meaningful business in your spare time, anyways. Especially if you’re employed full-time, have a family, or have other important responsibilities.

I am not giving up on building a business. Setting unrealistic goals for yourself is a recipe for defeat.  Building a new business every month was an unrealistic goal, so I’m adjusting my goals accordingly.  From here on out, I’ll be taking the time I need to grow my projects.  When I set deadlines, they will be for smaller obtainable tasks to add up to something bigger. This is the main thing I’ve taken away from this journey. Here is a bullet-ed collection of all the other notable things this stressful trip has taught me:

  • “Start small!  From now on, I’m not taking on a project that I can’t get into people’s hands after 25 hours of work.”
  • “Always make it cost money!  Monetizing is much easier than I thought it would be.  I built a working pay-pal button attached to my business bank account in about 30 minutes.”
  • “Video production and marketing are fucking hard!”
  • “Don’t worry about creating perfection.  I learned that for large projects, you have to let the small stuff go and just move on.”

Although I feel defeated, I still have big dreams to achieve.  I still love the quote,”Aim For The Stars, If You Fail, You’ll Land On The Moon”. That means we need to keep dreaming big.  Set goals to actualize your dreams.  And make damn sure the goals are realistic and achievable even if the dream seems like it’s not.

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